Hi, I’m Kyla!
I’m the founder of Ridge Marketing & Strategy. I help businesses tell their stories, build strong brands, and grow strategically—without managing it in-house.
My journey in marketing began in retail with a curiosity about what makes brands and products stand out. I’ve always loved the power of a well-crafted message and connecting audiences through stories.
Along the way, I realized that many businesses—especially small to mid-sized ones—struggle to keep up with the evolving costs and demands of marketing; it’s not always practical (or necessary) to hire a full-time marketing team.
After over 15 years working in the ski industry, hospitality and tourism, startups, oil and gas, and construction/home building in markets like Invermere, Calgary, and Clear Lake, I decided to step out and offer fractional marketing support to help businesses get the expertise and strategy they need—without the overhead of a full-time hire.
I believe in combining creative vision with strategy, crafting marketing solutions that are personalized to your business’s needs and goals. Whether I’m leading your marketing projects or collaborating with your team, I focus on bringing bold ideas to life and helping businesses thrive.
Outside of work, you’ll often find me with my husband and two busy girls exploring the outdoors biking, hiking, skiing, golfing, or paddle boarding here in beautiful rural Manitoba or following my heart out to the mountains.
Let’s create something amazing together, and get your business working smarter, not harder!
The Process:
Discovery
We get to know each other and explore your brand, your goals, and your challenges.
Through a casual, no-pressure discovery call, we’ll uncover where you are now — and where you want to go. This is all about clarity, connection, and laying the foundation, but also seeing if we’re a fit to work together.
The Game Plan
I’ll create a clear, custom plan to move your marketing forward.
Whether you need a full strategy or a one-off project, I’ll do the heavy lifting – create timelines, deliverables, and next steps — to get your marketing efforts moving.
Go Time!
I’ll guide the plan from concept to completion, keeping you informed along the way.
From launching campaigns to creating content or building your brand, I’ll take the lead so you can focus on what you do best. I’ll check in, review results, and adjust as needed.