Smart, Strategic Marketing Without the Full-Time Hire

Strategic leadership and brand messaging that gets your marketing moving with less cost, less stress, and a lot more clarity.

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Feature Photo by:
Jen Williams

Brand Strategy | Copy that Connects | Marketing to Move Your Business Forward |

Your Fractional Marketing Partner | Based in Manitoba, Supporting Businesses Across Canada

Not Every Business Needs a Full-Time Marketer. But Every Business Needs Marketing.

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That’s where Ridge comes in. I’m a fractional marketing strategist who partners with small–to–midsize businesses and non-profits to lead campaigns, build brand clarity, and bring your marketing ideas to life. All without the overhead of hiring full-time.

Every project is approached with creativity, strategy, and purpose, so your brand doesn’t just show up, it stands out.

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Too Many Ideas. Not Enough Time. No Clear Plan. Sound Familiar?

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You’re not alone. For many small to mid-sized businesses, hiring for a full-time marketing agency isn’t always realistic, but the need for strategic, consistent marketing never goes away.

That’s where I come in. As your strategic marketing partner, I step-in to provide full-service marketing strategy, leadership and hands-on execution.

Whether you need ongoing marketing support or someone to jump in for a project alongside your internal team, I’m here to help with your marketing initiatives on a part-time, as-needed basis.

It’s smart, strategic and scalable.

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“This isn’t about trends or templates. It’s about strategy that fits your business and someone to carry it through.”

— Kyla Cottom, Ridge Marketing

A Clear Plan. The Right Support. Less Marketing Overwhelm.

What Ridge Marketing Brings to the Table

Campaigns That Get Attention

Creative, strategic campaigns that actually connect. Whether you’re launching a new offer, running a seasonal promo, or raising brand awareness. I help you tell your story and move people to action.

Marketing That Moves You Forward

Let’s cut through the busywork. I bring clarity to your goals, focus to your messaging, and a simple, strategic plan to build real momentum. All without burning you (or your team) out.

Support When You Need It

Whether it’s a one-off project or ongoing leadership, I plug in as part of your team. No hand-holding required. You get a marketing lead who listens first, takes initiative, and gets things done.

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15+ Years of Leading Strategy, Writing Copy, and Making Things Happen

I’m Kyla—the founder of Ridge Marketing.

With over a decade of experience across industries like tourism, construction, wellness, and nonprofits, I’ve worn every hat in the marketing world. From writer to strategist to project manager, I don’t just see the big picture: I know how to get it done.

Ridge is where elevation meets execution. It's where your ideas get turned into action.

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Ridge Reviews:

"Messaging That Builds Trust"

Ridge helped us sharpen our content, clarify our messaging, and improve how we communicate with clients, both online and in person.
Kyla took the time to understand our business and our goals, then translated that into clear, consistent messaging that reflects who we are and how we work. From proposals to social media, every piece now feels more aligned and professional.
- Chisel Peak Contracting
"Game changer for growth"

After 8 years in business, we knew we needed fresh ideas and a spark of new energy. Bringing Kyla on board was the best decision we’ve made.

She fit in seamlessly, added fresh perspective to our marketing plan, and brought new life to our email strategy. Our workflow feels smoother, our message feels clearer, and we’re more excited than ever for what’s next. We wouldn’t look back for a second
- Apple + Pine Market
"Clarity, Creativity & Brand Confidence"

Working with Kyla Cottom at Ridge Marketing has been an incredible experience. From the start, she truly understood my vision and brought clarity and creativity to my social media and has played a key role in elevating my brand.
Kyla is intuitive, professional, and so easy to work with. She brings a beautiful blend of strategy and creativity, making the entire process feel aligned and effortless. I’m so grateful for her support and excited to continue working together.
- Soul Synergy Hollistic Wellness Practice
"A True Partner for Growth"

Working with Kyla has been one of the most meaningful experiences in our journey as a small business. She didn’t just execute requests, she believed in our vision, stood by us, and helped bring it to life in ways we never imagined.
Her genuine care, wisdom, and support made all the difference, and we’re deeply grateful to have her as a trusted partner in our official launch and business growth.
- Blue Ali Meats
"Ideas to Action (and Revenue)"

Kyla at Ridge Marketing & Strategy came to my rescue to help launch a new revenue stream I was stuck on, and she nailed it. She quickly understood my business, created a clear, doable plan (including who needed to do what!), and helped us move forward fast.

Her strategic insight, efficiency, and connections added incredible value. Ridge Marketing is exactly what you need to turn ideas into income.
- Living Simply Kitchen

Strategic Marketing. Elevated Brands. Seamless Execution.

Offering fractional marketing support for service-based businesses and nonprofits In Brandon, Manitoba and nationwide.

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